Growth

Growth Hacking

Test fast, measure everything, keep what truly grows your business.

Growth Hacking

"We spend on marketing, but we don't know what really grows our revenue."

The term "growth hacking" was coined in 2010 by Sean Ellis to describe a multidisciplinary approach to growth that brings marketing, product, sales and engineering together around one goal: rapid, sustainable growth. Instead of big one-off campaigns, you run short, measured experiments across the whole customer journey, summarised by the AARRR model: Acquisition, Activation, Retention, Revenue and Referral. Every test starts from a hypothesis, is measured, then dropped or scaled. At DreamOnIT we apply it with audience-specific landing pages, multichannel campaigns (SMS, WhatsApp, e-mail) on 3-day, 3-week and 3-month cycles, and continuous analysis of results.

Further reading : GrowthHackers – What is growth hacking? · First Round Review – Growth hacking

What we do

AARRR funnel diagnosisWhere do you lose prospects?
North Star MetricOne metric that guides growth
Audience landing pagesOne page per target to capture contacts
Multichannel campaignsSMS, WhatsApp and e-mail, 3 channels a week
Rapid experimentationA/B tests, ICE prioritisation, short cycles
Lead generationConversion target measured every month
Our approach

Analyse

Data, funnel and bottlenecks

Hypothesise

Prioritised growth ideas

Test

Short experiments on one channel or step

Scale

Keep what works, stop the rest

FAQ

Frequently asked questions

Does growth hacking work in B2B?

Yes. In B2B it relies on targeted landing pages, e-mail and SMS automation, LinkedIn and expert content, with longer but highly measurable sales cycles.

How is it different from digital marketing?

Digital marketing builds a lasting presence on each channel. Growth hacking experiments rapidly across the whole customer journey to find the levers that truly grow the business.

Let's talk about your project.

A 30-minute call is usually enough to know where to start. Reply within one business day.